Remember those plans you made back in December? We're halfway through the
year and now it's time for a report card. Are your projections on target?
Do you need a mid-course correction?
A happy March to you. With St. Patrick’s Day coming up, and our Go Green initiative,
this newsletter is going to be bursting with ideas for using the new Green ideas
to save your company money while helping the Earth.
Tax time is always crazy and this year is no exception. The government has several
large bills and it’s often hard to keep track of the ways we can be back as much
of our taxes as possible. The good thing is that the government is providing us
with more “green” tax credit and deductions than ever before. Read More...
We all know it’s a different world out there. Websites like Facebook and Linkedin have changed networking forever. People are now interested in relationship building and recommendations over the old sales techniques. Read More...
Welcome to 2010. When was the last time you took a vacation? You know the kind where you don’t think about work. At all.
If you’re like most small business owners, the answer is that you don’t remember. Or, you’ll say, you’re the only one. If you’re not drilling and filling, you’re not billing.
This year, find a way to have a real vacation. Read More...
2009 was a rough year for most people. Congratulations for hanging in there! 2010
should be better, and spending an hour or two now will ensure that you're riding
the wave to success during the next twelve months. Ready for goal planning? Let's
break it down into two main areas: business and personal. Read More...
Many small business owners feel overwhelmed. They’ve spent so much time on the technical
aspects of their business to get it up and running that they just automatically
assume that customers will show up, simply because their business offers a great
product. I’m here to say that it takes more effort than that to truly build
a stream of customers to your business that you can bank on. Read More...
Let’s look into our crystal ball. The expectations are for a flat holiday season
due to one of the highest unemployment rates in decades. People who have jobs fear
losing them. Discretionary funds are being put into savings account. Debt is being
paid down. Is there any hope for the Holidays? Read More...
Postcards can be valuable marketing tools for any business. Here are a few ideas
that will help you get the most from your own postcard marketing campaign.
Read More...
If you are a small business, you have too much to do with too few resources. That's a given. You know you need to outsource - but how do you get started? Here's a roadmap to help you. Read More...
Your website is a way to reach out and build a relationship with your current and future customers. Set up a blog and post press releases. Post photographs and reviews of the latest thing you have in stock. If you are selling a service, you can write up or reference information in the field from other people. Read More...
Some customers will run you through the ringer. You often wonder if they're
being annoying on purpose. Why are they being so unreasonable? Who says
the Customer is always right? Sometimes it's just not true. Read More...
Why do you run your business like that? Do you even know? If not, it's
probably time for a six-month review. Consider sitting down with your mentor
or business partner. Or join a MasterMind Group.
Read More...
In these times of rising costs and decreasing profits, it's important that we never
lose sight of the most important part of business: Sales. One of the
least expensive ways to market yourself is through referrals.
Read More...
Do you want your name out there so future customers know who you are and what
you have to offer? An easy and inexpensive method is with a press release.
Read More...
It's a new year and a new you. The top of the list for your business: staff your
weakness. You will release so much stress from your life by knowing that what you
hate to do is being taken care of by a professional.
You may not have the resources to hire a full-time designer to join your staff,
but that doesn't mean improving your marketing materials is off-limits. Read on to learn which pieces of marketing collateral you need to redesign this year.
We know it costs more to obtain new customers than to keep your existing ones happy.
Here are five proven ways you can keep that relationship strong so you're the one
they call when they have a need.
Are you Spending your Advertising Dollars Wisely?
Business owners have faced some tough choices as the economy has plunged into a
dark sea of uncertainty. High gas prices, costly overhead and dwindling returns
on investments have business owners scrambling to find ways to save money. Cutting
back on Advertising may be a very RISKY move!
Why Email Marketing Matters
In short, email marketing matters and if you're not sending out at least monthly
email newsletters to your subscriber base, you should be.
Do you Make These 7 Mistakes?
"Insanity is doing the same thing over and over again, and expecting different results."
- Anonymous
We all make mistakes from time to time, but the trick is to only make the same mistake
once.
